“Every once in a while a new technology, an old problem and a big idea turn into an innovation”

Dean Kamen

Product Vision

What is your product vision? Make it a clear and inspiring picture of what the product will achieve, as it will serve as a guiding principle for the product development, team and stakeholders. A good product vision should be ambitious, yet achievable, and should align with the overall goals and values of the organization. It should also be communicated in a way that is easy for everyone to understand and get behind.

Strategic Goals

What are your product goals and how do they align with the vision? Product strategic goals are the long-term objectives a company sets for its products. These goals can include increasing market share, expanding into new markets, improving product quality or performance, and achieving a certain level of profitability. These goals are developed as part of a company’s overall business strategy and are aligned with its mission and vision. They guide product development, marketing, and other key business decisions, and are used to measure the success of a product.

Competitive Analysis

What are the strengths and weaknesses of your product in the against the industry landscape? Use this information to improve your own products or services, and to develop a strategy for staying ahead of the competition. The focus is on analyzing the features and benefits of your competitors’ products, as well as their pricing, marketing, and distribution strategies. We can identify areas where your own product can be improved, and to develop a unique selling proposition that sets your product apart from the competition.


“Quality planning consists of developing the products and processes required to meet customer’s need.”

– Joseph M. Juran

User Research

A happy user is a happy investor! It is essential to discover and define existing or potential user needs, behaviours, and attitudes. User research is typically conducted during the design and development phases of a project and can include methods such as interviews, surveys, usability testing, and observational studies. The goal of user research is to gain insights that inform the design and development of your product. This is an ongoing journey of discovery, persona development and analysis throughout and after delivery of a product.

Team Alignment

How big or small of a team do you need? Are you building an MVP or scaling an enterprise product? A solid product development team can determine the success of your product. We recruit, hire, screen and onboard engineers and lead your team to deliver product goals. Utilize diverse skill sets, such as product managers, designers, engineers, marketers, and even salespeople. The team will work together to review and understand your business strategy and customers needs to develop and continuously improve existing products.

Destination Routing

How will the team deliver on defined goals? Roadmap planning is the process of creating a strategy that outlines the journey and milestones required to achieve a specific goals. This can include identifying objectives, setting timelines, determining resources needed, and outlining the tasks and responsibilities of team members. The goal of roadmap planning is to help organizations stay focused on their long-term goals and make progress towards achieving them. It is also used to communicate the plan to stakeholders and to track progress and make adjustments as needed.


“Customers won’t care about any particular technology unless it solves a particular problem in a superior way.”

– Peter Thiel

Sprint Foward

Use a framework that will ignite your development process.  We build your Agile systems, advocate best practices, document product requirements, define user stories, estimate and prioritize the development efforts. Whether you need to emphasize flexibility, adaptive planning, and continuous improvement, for existing products or a linear and sequential approach to launch an MVP, we are your partners throughout the processes of building a successful product.

User Experience

The intersection of where ingenuity meets intuitiveness. The goal of UI (User Interface) design is to make the product easy to use and understand for the user. There are tried and tested design patterns for great design – but we are not afraid to innovate! Be a champion of the user, they are your greatest resource for change. The goal of UX (User Experience) involves researching, prototyping, and testing to ensure that the product is intuitive, efficient, and a delight to use. Both UI and UX design are important in creating products that are user-friendly and efficient.

Under Development

Assembling with purpose. We provide top-tier front-end development for the user interface and user experience of a product, including the design and layout built on time and to requirements. The front-end engineers are responsible for the look and feel while the back-end engineers, on the other hand, are responsible for the server-side of a product. Together, front-end and back-end engineers work to create a seamless and functional product for users.


“Don’t find customers for your products. Find products for your customers.”

– Seth Godin

Measure Results

There are two main users of your business, the team and the customers. We measure the inputs of the team to optimize the development process, set benchmarks, review allocated resources, productivity metrics, features and bugs. Document product performance metrics like reliability, scalability and ease of use to ensure a quality delivery.  Measure outputs  of the product release like user feedback, growth metrics and KPI’s. Ultimately, it requires a variety of techniques to gather and analyze data to improve product efforts.

Advance Targets

Where do we go from here? Optimize the product’s user experience for it’s target market. Continuously gather user feedback and use it to inform decisions about the product. Review the competition and adjust your strategy accordingly. What do we want to be doing better than them? Focus on scale and growth. Review advertising strategies, optimize search, market your product to secondary market segments, penetrate deeper into existing ones. Improving your product positioning in alignment with your goals is an ongoing process that requires continuous monitoring and optimization.

Adapt Change

To change or not to change? What are the current priorities? The goal of product change management is to ensure that changes are made in a controlled and efficient manner, while minimizing the risk of negative impacts on the product’s quality, performance, cost and advancements. This process typically involves a team of stakeholders, including product managers, engineers, and quality assurance personnel, who work together to plan, implement, and evaluate changes to the product.

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